Its is known for its innovation in watch-making, living up to its promise of being the ‘Swiss Avant-Garde since 1860’. Conceived as the brainchild of the great Edouard Heuer in 1860, in a workshop by the name of Uhrenmanufaktur Heuer AG (Heuer Watch-making Inc), stituated at Saint Imier, Switzerland, the brand has catapulted to fame. Its dial is segregated into a left and a right counter, for time and chrono modes, and central hands, all of which may be controlled by pressing the crown once.TAG Heuer - a company that has carved a niche for itself in the rapidly evolving field of horology is a name to be greatly reckoned with today. The Swiss made Calibre S electro-mechanical movement ensures that the central hands display both time and chronograph functions.
This watch comes with a 5-row alternate steel brushed bracelet complete with a deployment clasp. The bezel, made of polished black aluminium displays a tachymetre scale, while the black dial is elegantly contrasted by its luminous hands. The watch incorporates two linear retrograde sub-dials inspired from the Golden Age of Motor Racing. The Carrera Chronograph Watch for Men brags of a 43 mm polished steel case, along-with a skeleton case back that allows one to view the mechanics of the watch. Named after the legendary road race Carrera Panamericana Mexico, the watch has adorned the wrists of renowned racing giants. In 2010, TAG Heuer launched its Carrera collection. Today, the brand holds claim over being the official timekeeper of three Summer Olympic Games in the 1920s and has also designed watches for the McLaren F1 Team. So what makes TAG Heuer unique? Apart from becoming the pioneer of the first dashboard chronograph “Time of the Trip”, when receiving the patent in 1911, TAG Heuer also boasts of being the first Swiss Watch-makers to have graced Space in 1962, when astronaut John Glenn wore a TAG Heuer stopwatch on the first manned US Orbital Mission. TAG Heuer - a company that has carved a niche for itself in the rapidly evolving field of horology is a name to be greatly reckoned with today.
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